Social media obsession refers to a behavioural addiction characterized by an excessive preoccupation with social media platforms. It is driven by an uncontrollable urge to constantly log on to or use social media, often at the expense of other important areas of life. People obsessed with social media may devote a significant amount of time and effort to it, impairing their relationships, work, and overall well-being. Some key points about social media obsession include:

  1. Continuous Rewards: Social media use can become problematic when individuals view it as a coping mechanism to relieve stress, loneliness, or depression1. The continuous rewards they receive from social media, such as likes, comments, and shares, can create a sense of validation and fulfilment that they may not be receiving in real life.
  2. Negative Impact on Mental Health: Excessive social media use can lead to unhappiness, dissatisfaction with life, and an increased risk of developing mental health issues such as anxiety and depression. Constantly comparing oneself to others on social media can lead to feelings of self-consciousness, a need for perfectionism, and social anxiety disorder.
  3. Addictive Nature: Social media platforms are designed to be addictive, as they trigger the brain’s reward system to release dopamine, the “feel-good” chemical. This can create a cycle of seeking more and more engagement with social media, leading to obsession.
  4. Pre-existing Mental Health Issues: Individuals with pre-existing mental health issues, such as generalized anxiety disorder, may be more susceptible to becoming addicted to social media as a means of relieving their anxiety.

It’s important to note that social media obsession is not yet an official diagnosis, but it is increasingly recognized as a significant issue affecting individuals of all age groups. 

If you find yourself excessively preoccupied with social media and it is negatively impacting your life, it may be helpful to seek support from mental health professionals or consider strategies to reduce obsessive social media use

To get rid of social media obsession, you can follow these steps:

  1. Identify triggers: Understand what causes you to use social media, such as boredom, loneliness, or procrastination, and find alternative activities to engage in when these triggers arise.
  2. Set boundaries: Limit the amount of time you spend on social media per day, and consider using a timer to keep yourself accountable.
  3. Turn off notifications: Disable notifications for social media apps to reduce distractions and the urge to check your accounts.
  4. Delete apps from your smartphone: Removing social media apps from your phone can help decrease the amount of time spent on them.
  5. Schedule dedicated social time: Plan ahead for social activities or time spent outdoors to reduce the need for social media.
  6. Find alternative hobbies: Engage in non-technology-related activities, such as sports, art, or cooking classes, to fill your free time and reduce the desire to check social media.
  7. Be open about your goals: Share your intentions to reduce social media use with friends or family members, who can help keep you accountable.
  8. Go on a social media cleanse: Challenge yourself to go without checking social media for a certain period, such as a few hours or an entire day.

Remember that overcoming social media addiction takes time and effort, so be patient with yourself and celebrate your progress along the way.