The full report can be viewed below, packed with 300+ slides exploring what people are really doing on the internet, social media, mobile devices, and online shopping platforms.
The state of Social Media in 2024
The top story in this year’s report is that there are now more than 5 billion active social media user identities, with the global total reaching 5.04 billion at the start of 2024.
This huge new social media milestone comes just ahead of Facebook’s twentieth birthday on February 4th.
Social media use continues to grow
Our latest social media user identities figure has increased by 5.6 percent over the past year, with 266 million new users starting to use social media for the first time over the course of 2023.
This impressive figure means that the world averaged 8.4 new social media users per second over the past year.
The Complete Digital 2024 Global Overview Report
Overview Report Highlights
Time spent using social media
But the impressive figures aren’t restricted to user numbers.
The world spends a huge amount of time using social media too, with the latest research from GWI revealing that the “typical” social media user now spends 2 hours and 23 minutes per day using social media.
That average is 8 minutes per day lower than the one we reported this time last year, but our analysis of the data suggests that a change in GWI’s methodology may be the key factor here, rather than an actual change in user behaviour.
Either way though, these latest figures suggest that humanity will spend a combined total of 500 million years using social media in 2024.
