Social Media Usage Statistics

Terra Firma Agency > Social Media Usage Statistics

The full report can be viewed below, packed with 300+ slides exploring what people are really doing on the internet, social media, mobile devices, and online shopping platforms.

July 2023

The state of Social Media in 2023

Social media use still isn’t evenly distributed around the world.

Adoption rates are highest in Northern and Western Europe, where active social media user identities equate to more than 83 percent of regional populations.

For easier comparison, these figures suggest that roughly 5 in every 6 people living in these regions use social media today.

Meanwhile, the number of active user identities across North America points to an adoption rate that’s closing in on three-quarters of the region’s total population.

The complete Digital 2023 July Global Statshot Report

Statshot Report Highlights

Time spent with digital media increases

GWI’s latest data shows that working-age internet users actually spent more time using the internet and social media in Q1 2023 than they did in the last three months of 2022.

The time that people spend using the internet overall increased by an average of five minutes per day during the past three months (+1.3 percent), to reach a worldwide average of 6 hours and 40 minutes per day.